Product Labels - Gourmet Vinegar
a Gezellig brand project
Graphic Design Portfolio – Project Description
Graphic design portfolio – When 40ParkLane decided to introduce a line of gourmet vinegar, mustard and chutney under the brand name Gezellig it was decided by the creative team to design a fresh sleek looking, yet “feel good” style label.
Although we were aiming for a clean “New York look” design, we still wanted to incorporate the meaning of “Gezellig”. Gezelliig is a great Dutch word which means having fun with someone else, whether family, friends or strangers, often while enjoying a good glass of something and a bite of delicious food.
We managed to create a look that both incorporated a fresh modern design with a “Gezellig” feel to it.
Project Details
Client 40ParkLane
Date 2008
Skills Branding, Graphic Design, Label Design
View www.40parklane.com
Project Feature
Although the chutney recipe was an old recipe of the owners’ college cooking course, we were aiming at a younger and innovative crowd. A target group that likes traveling, entertaining and is educated. A group of people that would be willing to try a relatively new concept of adding chutney to a meal, on a toast or with cheese.
The key feature of the label is the combination of the white background, softened with background artwork, clean lines and a picture of the ingredients looking like graphic design. Although chutney originates from India, we wanted to give our product a more international look.
Project Scope
When we launched the “Gezellig” brand we wanted to introduce products that our customers would use at times when it was “Gezellig”. “Gezellig” is a great Dutch word that describes a situation where people together are having fund, often while enjoying a drink and some food.
Our Vinegar, BBQ Sauce and Chutney fit that bill. The design of the labels had to be fresh, sleek and “Gezellig”, not old-fashioned, not too modern. That’s when we came up with a set of designs that was spot on our target group.
