E-Mail Marketing - Sample Portfolio

Email Marketing Portfolio

Email marketing portfolio shows the email marketing portfolio templates made by 40parklane and hans van Putten. Email marketing portfolio gives you a great idea about how beautiful email templates can be made from scratch in Adobe programs like Dreamweaver if the drag and drop email marketing software program is inadequate.

The beauty of email marketing templates, when part of the email marketing portfolio is that you can create anything you ant and aren’t stuck to use the sometimes clunky drag and drop templates a lot of old fashioned agencies still tend to use.

Email Marketing Portfolio - Promotion - Roasted Nuts, English Toffee, Chocolate Bark

Christmas Promotion – Email Campaign

This email campaign was created from a Photoshop product image compilation. The images were shot by Hans van Putten and imported into Adobe Lightroom, one of the best image management software programs on the market. The images were given some basic treatment to enhance the “pop” and “wow” factor. Type and Graphics (buttons) were added in Photoshop.

The final image composition was sliced in Photoshop and exported as “HTML with images”. The HTML page was imported into Adobe Dreamweaver, the top web-site creating software on the market. The images and buttons were given links to a landing page (sometimes different ones for A/B testing) or were given links directly to a product page in the online 40parklane.com store.

All campaigns were tracked and followed up through Constant Contact and Swiftpage by Sage, as well as Google Analytics and In-house Analytics programs to ensure the campaign was effective and efficient and its ROI was optimized.

The email campaign was sent via Constant Contact or Swiftpage by Sage and followed up through the CRM program “Act by Sage”. Other programs (at the time) were considered but rejected either due to set criteria or budgetary constraints.

Get Ready for The Holidays – Email Campaign

This email campaign was created from scratch in Photoshop combining catchy headers and promotional phrases with emotions incurring “delectable” images of gourmet gifts and treats. The hero image depicts the time of the year, Christmas and is meant to get people in the mood….for buying. All images were shot by Hans van Putten and imported into Adobe Lightroom, one of the best image management software programs on the market. The images were given some basic treatment to enhance the “pop” and “wow” factor. Type and Graphics (buttons) were added in Photoshop. Artwork was created in Adobe Illustrator the number one graphic design tool on the market.

The entire image was sliced in Photoshop and exported as “HTML with images”. The HTML page was imported into Adobe Dreamweaver, the top Web-Site creating software on the market. Images and buttons were given links to a landing page (sometimes different ones for A/B testing) or were given links directly to a product page in the online 40parklane.com store. The footer buttons were linked to their respective social media pages to entice customers to follow us for the latest deals. The brochure link was connected to the latest (in this case) retail brochure.

The email campaign was sent via Constant Contact or Swiftpage by Sage and followed up through the CRM program “Act by Sage”. Other programs (at the time) were considered but rejected either due to set criteria or budgetary constraints.

All campaigns were tracked through Constant Contact and Swiftpage by Sage, as well as Google Analytics and In-house Analytics programs to ensure the campaign was effective and efficient and its ROI was optimized.

Email Marketing Portfolio - Get Ready for the Holidays - Email Campaign - 40Parklane
Email Marketing Portfolio - Spring promotion - Email Campaign - 40ParkLane.com

Free Shipping Spring Promotion – Email Campaign

This email campaign was created from scratch in Photoshop showing Spring colors, inducing “thank God  winter is almost over” feelings and with Easter coming up, suggesting customers “you better stock up”. Catchy headers and promotional phrases with emotions incurring “delectable” images of gourmet gifts and treats were added directly in Photoshop. Images were shot by Hans van Putten and imported into Adobe Lightroom, one of the best image management software programs on the market. The images were given some basic treatment to enhance the “pop” and “wow” factor. Type and Graphics (buttons) were added in Photoshop. Artwork was created in Adobe Illustrator the number one graphic design tool on the market.

The entire image was sliced in Photoshop and exported as HTML with images. The HTML page was imported into Adobe Dreamweaver, the top web-site creating software on the market. Images and buttons were given links to a landing page (sometimes different ones for A/B testing) or were given links directly to a product page in the online 40parklane.com store. The footer buttons were linked to their respective social media pages to entice customers to follow us for the latest deals. The brochure link was connected to the latest (in this case) retail brochure.

The email campaign was sent via Constant Contact or Swiftpage by Sage and followed up through the CRM program “Act by Sage”. Other programs were tested, but (at the time) either did not satisfy our criteria or were out of our budget.

All campaigns were tracked through Constant Contact and Swiftpage by Sage, as well as Google Analytics and In-house Analytics programs to ensure the campaign was effective and efficient and its ROI was optimized.

 

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